In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. The social media-driven news cycle means even minor missteps can cause an immediate backlash. So, it’s critical that executives lean on PR to spot red flags during product development and ad-campaign design. But securing PR a seat […]
It’s not easy being in PR—especially when you’re expected to make a big impact with limited resources.Here are some ways to maximize your PR impact on limited resources🟢 Automate your media monitoringAn automated tool may require some time and effort to get things set up, but once you have your foundational searches running, it’s just […]
Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps. Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice. But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]
For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]