I’ve come over an very interesting report these days. It’s about Ragan’s third annual Communications Benchmark Report (https://www.ragan.com/white-papers/communications-benchmark-report-2021/). Ragan’s Communications Benchmark Report is based on responses to an online survey conducted between Jan. 13, 2021-Feb. 7, 2021. The survey yielded 755 qualified responses from internal and external communicators worldwide. Here are some findings: There will […]
You hear about it: a business is „canceled” or a person’s reputation is destroyed because someone posts something somewhere that’s perceived as offensive. Moreover, it happens in a blink. All of a sudden, a successful company or person is struggling to remain relevant, or financially solvent. In a world where online rage mobs wage war […]
Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps. Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice. But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]
For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]
What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]
Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]
There’s no doubt that the COVID-19 pandemic has added to small business challenges around the world, regardless of size, location, or funding. Here are some facts: 1. Website – Your Online Shop for your main target audience to visit The 1st milestone is to set your website right for your target audience which includes technology to […]
About 10 y. ago I was playing a game called The Moment of Silence. It was about a society completely connected online. In the end the hero cut all the virtual connections and people start to feel the real human experience. The pandemic has offered the testing of virtual events, meetings, and realities that would […]
Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]
The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]