There’s no doubt that the COVID-19 pandemic has added to small business challenges around the world, regardless of size, location, or funding.

Here are some facts:

1. Website – Your Online Shop for your main target audience to visit

The 1st milestone is to set your website right for your target audience which includes technology to build your website on, UI/UX & actual development.

It’s very easy to outsource the work of website creation to a pro in the market (like me 🙂 ).

2. Digital Marketing

The best thing about digital marketing is everything is trackable. Every penny you spend or efforts you invest online can be backtracked to ROI.

Selling online is very different from selling offline, in that customers generally have limited options to viscerally experience the product or speak to staff prior to making a purchasing decision.

3. Customer Acquisition

Customer acquisition through digital medium totally depends on your niche. Finding customers for B2B & B2C will differ. On social media, you just cannot sell all the time but you can on a search engine.