It’s no exaggeration to say that one accusation can bring a company down.It might be a lie, half-truth, or maybe even a misunderstanding, but how you respond to online claims holds tremendous sway over how your business is perceived. Of course, that can be for better or for worse.Without an airtight protocol for identifying and […]
It’s not easy being in PR—especially when you’re expected to make a big impact with limited resources.Here are some ways to maximize your PR impact on limited resources🟢 Automate your media monitoringAn automated tool may require some time and effort to get things set up, but once you have your foundational searches running, it’s just […]
Social media has given the easiest way for companies to communicate directly with consumers. One way to fully take advantage of social media is to use scheduling features for the content. But, sometimes, you’ll have to cancel your scheduled content due to various situations: 1. A crisis has hit your company. When a crisis happens to […]
You hear about it: a business is „canceled” or a person’s reputation is destroyed because someone posts something somewhere that’s perceived as offensive. Moreover, it happens in a blink. All of a sudden, a successful company or person is struggling to remain relevant, or financially solvent. In a world where online rage mobs wage war […]
Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps. Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice. But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]
I’ve thought it might be interesting to show you some figures regarding the social media landscape in Romania. I think it clearly shows the fact that slowly most of the communication and interaction with the public is digital. So…any new and old business should switch as soon as possible to DIGITAL PR. I should add […]