You hear about it: a business is „canceled” or a person’s reputation is destroyed because someone posts something somewhere that’s perceived as offensive. Moreover, it happens in a blink. All of a sudden, a successful company or person is struggling to remain relevant, or financially solvent.

In a world where online rage mobs wage war over mistakes, there is still hope. The key is preparation; be ready for the next attack. Assume a Crisis PR Plan!

The first important question in a PR crisis is this: Is it proper to respond? In general, you should respond.

When dealing with a touchy topic, share with care and think before you post. Many victims of cancel culture violate this simple rule. They pay the price because their posts were thoughtless.

Social media is a battleground of thin-skinned people itching for a fight.

While it may seem counter-intuitive after being publicly shamed, don’t hesitate to promote your brand aggressively with positive content.

Doing and saying the right thing can be difficult, but never ever lie. Honesty always is the best policy.