It’s no exaggeration to say that one accusation can bring a company down.It might be a lie, half-truth, or maybe even a misunderstanding, but how you respond to online claims holds tremendous sway over how your business is perceived. Of course, that can be for better or for worse.Without an airtight protocol for identifying and […]
On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation, and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.However, corporate communicators have more influence to address the vaccination issue than they may realize. Employees depend on employers for healthcare, as well […]
Many organizations don’t know the ins and outs of disclosure or how to speak about what happened. But it doesn’t have to be that way.It’s our job as comms. to foresee potentially harmful narratives, events, or issues that could hurt the brands we represent. Cybersecurity is one of those issues. Breach threats aren’t going away […]
About 10 y. ago I was playing a game called The Moment of Silence. It was about a society completely connected online. In the end the hero cut all the virtual connections and people start to feel the real human experience. The pandemic has offered the testing of virtual events, meetings, and realities that would […]
Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. There are a variety of factors to consider when putting a spokesperson forward. What is your goal? If your goal is to talk about the organization’s overarching goals, give updates to stakeholders, then […]
The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]
On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status. In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]
Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]