I’ve come over an very interesting report these days. It’s about Ragan’s third annual Communications Benchmark Report (https://www.ragan.com/white-papers/communications-benchmark-report-2021/). Ragan’s Communications Benchmark Report is based on responses to an online survey conducted between Jan. 13, 2021-Feb. 7, 2021. The survey yielded 755 qualified responses from internal and external communicators worldwide. Here are some findings: There will […]
Similar to many parts of PR, the relationship between media members and communicators is constantly evolving. Moreover, this relationship is crucial to the industry — PR needs media members more than they need us. To contextualize why it’s the PR pro’s duty to proactively equip media members with fitting, fleshed-out, valuable stories, we need merely […]
It’s not easy being in PR—especially when you’re expected to make a big impact with limited resources.Here are some ways to maximize your PR impact on limited resources🟢 Automate your media monitoringAn automated tool may require some time and effort to get things set up, but once you have your foundational searches running, it’s just […]
Social media has given the easiest way for companies to communicate directly with consumers. One way to fully take advantage of social media is to use scheduling features for the content. But, sometimes, you’ll have to cancel your scheduled content due to various situations: 1. A crisis has hit your company. When a crisis happens to […]
For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]
So, how does 2021 look like in events management universe? Sadly, no one is really sure.Let’s take a look at the event trends I can predict in 2021. SOCIAL DISTANCINGWhile the risk of coronavirus remains real, this will create a trend for smaller events, at which audience sizes are more manageable.HYBRIDHybrid events are likely to […]
What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]
There’s no doubt that the COVID-19 pandemic has added to small business challenges around the world, regardless of size, location, or funding. Here are some facts: 1. Website – Your Online Shop for your main target audience to visit The 1st milestone is to set your website right for your target audience which includes technology to […]
Missing my public speaking intensive bootcamps.But, we always could do it online.Public speaking is the same even if you address a virtual audience!
If you’re not revising your brand communication strategy these days, something is wrong.There’s no guide for the confluence of events that have changed lives.A reset requires an honest, soul-searching return to basics. Start with foundational questions.– What’s Your Story?Brands that have always had their story straight can move more instinctively as the world ebbs and […]