I’ve come over an very interesting report these days. It’s about Ragan’s third annual Communications Benchmark Report (https://www.ragan.com/white-papers/communications-benchmark-report-2021/). Ragan’s Communications Benchmark Report is based on responses to an online survey conducted between Jan. 13, 2021-Feb. 7, 2021. The survey yielded 755 qualified responses from internal and external communicators worldwide. Here are some findings: There will […]
In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. The social media-driven news cycle means even minor missteps can cause an immediate backlash. So, it’s critical that executives lean on PR to spot red flags during product development and ad-campaign design. But securing PR a seat […]
What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. There are a variety of factors to consider when putting a spokesperson forward. What is your goal? If your goal is to talk about the organization’s overarching goals, give updates to stakeholders, then […]
White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take. – Check the […]
We face challenging times with sharp shifting in behaviors and services. These times when almost every restaurant closed by the outbreak tries to go on delivery, the competition is fierce. Here are some comm. tips for the new comers in the food delivery business. 1. Train your staff for the best customer service: Ensure that […]
On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status. In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]
The cheapest way to make advertising is to be promoted by your satisfied customers. Thus, there’s very important to increase your company’s NPS or the likelihood that customers will recommend you to others. If you only measures the customer’s satisfaction at the end of his experience, you’ll learn only one thing: his final judgment. If […]
The European Court of Human Rights (ECHR) has recently ruled on the elements of the privacy of a person that can be taken into account when it comes to employment in a certain position. The Court held that when the requirements for employment concern aspects of the candidate’s privacy (that is, obtaining privacy information to […]
Every single company that wants to be on the real market understands the potential of social media and is present there. A common mistake is the general idea that the success in the social media is only the presence. The consequence is that they put wrong people to deal with the social media. It’s impossible […]