Similar to many parts of PR, the relationship between media members and communicators is constantly evolving. Moreover, this relationship is crucial to the industry — PR needs media members more than they need us. To contextualize why it’s the PR pro’s duty to proactively equip media members with fitting, fleshed-out, valuable stories, we need merely […]
A new campaign or client can excite you. Regardless, you need to perform well, generate media coverage and the many other things PR pros do. But what do you do if there’s zero direction, content or potential stories? Start asking some questions. 1. Have you hired staff recently? People naturally are interested in who works […]
While some communicators have the benefit of focusing solely on social, the majority of us must take a mar-comm approach for our organizations, merging public relations with social media management. I must clear up the lack of understanding as to how the media works—everyone seems to be winging it. A basic understanding of journalists’ priorities […]