Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building.

Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal audience, they need to establish relationships. And these relationships need to be beneficial for both brands and consumers.

These nurture campaigns often come in the form of personalized email campaigns–and that personalization is key. And that personalization is essential in nurture campaigns.

In the infographic you have few tips for a successful nurture campaign!

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