It’s vital to shift from the traditional model of push-based communications to one that is focused on telling compelling short-form stories designed to help better connect with and engage audiences. Consider that today’s end-user increasingly lives in a 24/7 on-demand online world in which they are exposed to thousands of brands and marketing messages daily.

1. Don’t market or promote solutions directly. Instead, tell bigger-picture stories that evoke emotion.
2. Keep messaging short, sweet, and simple.
3. Lead with a strong, compelling and well-differentiated hook.
4. Use visual elements, such as videos, animations, and infographics.
5. Design messaging to suit the medium.
6. Take a closer look at strategic ROI. Ask yourself, how can your social media strategy support your larger goals and objectives?
7. Set tangible measurements that help you evaluate the impact.
8. Remember that numbers aren’t everything, though.
9. Shift the focus from strictly selling solutions to creating value for your audience.