Despite the recent evolution on the social media market, influencers will thrive.

In a world where the consumers are flooded with information, the only way to make a decision is to consult somebody you trust. Here are few ideas for marketing depts. :

– Followers aren’t everything

This is supported by the fact that 59 percent of brands are using influencers with 50 to 25,000 followers and 66 percent are using influencers with 25,001 to 100,000 followers.

– Focus on authentic storytelling

Marketing is about the stories we tell in context, that meet people where they are and solve real-world problems for consumers.

– Don’t stick to only one channel

It is important to acknowledge that the channel that offers value for your brand may not be the same channel or combination of channels that offer value for another.

– Amplifying & measuring your influencer content

A few ways to amplify these assets with paid social include tapping into the influencer’s own audience.

– Influencer fraud is a billion-dollar problem

Fake followers in influencer marketing will cost advertisers a whopping $1.3 billion in 2019 and.