I’ll take the risk to look in to the future of comm. as my experience could fill the gap of uncertainty.

For communicators, the next 10 years could look like the decade we closed out. The decade also could bring radical changes. A lot will depend on tech innovations, authenticity and new players in this highly competitive industry.

Here’s what I see:

1. Brand direct stories will be mainstream.

2. New kind of influencers: partners/employees and stakeholders will have a more prominent role in becoming brand advocates.

3. Technology Catches Up – the AI will play an important role, maybe they will write press releases. Psychographics, the study and classification of people according to their attitudes, aspirations and more, will be increasingly important.

Preparing for 2030

The communicators must learn continually. Enroll in higher educational PR certificate and accreditation programs. Digital and written.

And don’t forget: “PR is all about the people.” (Jim Haynes)