I like to believe that it will. The impact of the coronavirus has had profound ramifications for society – from public health to economic security to the daily lives and routines of every single individual and family unit. CSR and communications professionals have an opportunity to show business can truly make an impact and not just adopt CSR as another ‘marketing tactic.’

Perspective 1: CSR and consumers Most of out costumers are not buying anymore a lot of products and services, but a company should show that the past consumers are still important and it’s time to give back some of the benefits they had.

Perspective 2: CSR and employees With Gen Y and millennials making up more of the modern workforce, it is time to pay attention to what they think is important. These generations are expecting their employer to be involved in fighting somehow with the effects of the pandemic.

Perspective 3: CSR and community CSR is also about being conscientious, aware of the way you interact with your stakeholders. Greater than any strategy, CSR can now give a business a competitive advantage who will be very useful after the pandemic.